Delightful Ethical Digital

14th August 2023

LIVE: A dynamic new website for Centrepoint

Marcus Watson

Marcus Watson Chief Executive

@Marcus_A_Watson Linkedin

A website refresh to help Centrepoint achieve its ambitious strategic goals

In 1969, at a time when skyscrapers were not the usual backdrop of the London skyline, the Centre Point tower loomed large over the city. For years this building was left deliberately empty whilst the capital faced a housing crisis, and whilst petitions were made for tenants to rent single floors of the building, they were refused – with the developer holding out for a single tenant for the building instead.

That same year Reverend Kenneth Leech opened a night shelter for young people in the basement of his church in Soho, which sat in the shadow of what he called an “affront to the homeless”, and as such Centrepoint was born.

Ever since then, Centrepoint has provided support and safe places for young people to rebuild their lives. One young person faces homelessness every four minutes, but they are on a mission to stop this, with a goal to end youth homelessness by 2037.

We’re proud to have partnered with Centrepoint to design and build their new website, ensuring that it shows off their new brand and is future-proofed for their future success.

See the site here.

Centrepoint's new website shown on mobile devices

Embarking on this project was a big moment for Centrepoint, not only was it a new website but also the first stage of our refreshed brand roll-out. As a small team with limited capacity, it was important to us to have a web agency that would feel like an extended part of our team and would understand our mission, project goals and challenges. We found this with Fat Beehive.

We really benefitted from being able to have open and honest conversations along the journey, as anyone who has worked on a project like this will say, it’s never completely smooth but being able to address the bumps in the road quickly and effectively is critical and we were able to do that.

Our in-house website project manager had a great relationship with the Fat Beehive project manager which made the process much smoother and meant we could launch our new website and refreshed brand simultaneously. With one young person facing homelessness every four minutes, it’s vital we can support them quickly and effectively, we think our new website will do this and will help on our journey to ending youth homelessness.

Matt Nicholls, Head of Communications & Marketing

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