We the Curious

Transforming We the Curious’ Digital Experience

Our goal is to craft digital experiences that inspire, engage, and educate. When We the Curious, Bristol’s leading science and educational charity, approached us to revitalise their online presence, we knew this was an exciting opportunity to create something truly special and memorable.

Their old website was hampered by poor navigation, accessibility barriers, and a lack of engaging storytelling – all of which hindered their mission to inspire curiosity and make science accessible to everyone. Our challenge was to design and build a website that would be as exciting, interactive, and inclusive as the experiences they offered.

A Discovery Deep Dive 

Every successful digital project starts with listening, learning, and understanding. We embarked on a comprehensive research phase, conducting stakeholder interviews, content audits, and UX workshops to uncover both pain points and opportunities. The findings were clear:

• The homepage needed to be more than an entry point – it had to spark curiosity and immediately showcase what makes We the Curious unique.
• Navigation was too complex – users struggled to find what they needed. Our mission was to make it seamless and intuitive.
• Accessibility wasn’t just a requirement, it was a core value for them. Every visitor, regardless of their ability, needed to feel welcome.
• Storytelling needed a boost. The site had to highlight the organisation’s educational work, community impact, and events in an engaging way.

Designing a Digital Playground 

Having garnered these insights, our design team set out to create a website that embodied the essence of We the Curious:

We wanted it to be bright, playful, and immersive, so we crafted a visual identity that reflects the joy and wonder of science, making every page engaging.

Intuitive navigation: we simplified the site’s structure, introducing clear signposts and calls-to-action so visitors could easily explore events, educational resources, and interactive exhibits.

Accessible to all: we built the site to meet WCAG 2.2 accessibility standards, ensuring readability, contrast, and ease of use for a diverse range of audiences.

Engaging, interactive storytelling: we introduced a progressive disclosure approach, designed to guide visitors on a journey, rather than overwhelming them with information all at once.

One of the most exciting challenges was rethinking how visitors search for events and book tickets. We delivered recommendations on how to streamline the ticketing system, improved calls-to-action, and ensured that visitors could plan their visit in a hassle free way, while boosting engagement and increasing bookings.

Building for the Future

Great digital experiences don’t end with the launch – they need to evolve. Our input ensures that the We the Curious team can easily update content, showcase new exhibits, and engage visitors with ease.

As their site grows, we’ve laid the groundwork so they can implement further integrations, automation, and ongoing UX improvements to ensure their website remains fresh, dynamic, and effective.

A Digital Transformation to Celebrate

We the Curious now have a seamless, inclusive, and engaging website that reflects We the Curious’ mission. We’re so proud of this collaboration and can’t wait to see how this partnership grows.

www.wethecurious.org

Are you looking for a website that captivates audiences and champions your mission? If you are – let’s chat!