National AIDS Trust

National AIDS Trust (NAT) website

NAT approached us as they needed a modern website that could better serve their mission. Their existing site, built on outdated technology, was difficult to manage, fragmented across multiple platforms, and no longer fit for purpose. In addition, their online store, hosted on Drupal Commerce, was cumbersome and required migration to a more user-friendly platform.

The National AIDS Trust (NAT) is the UK’s leading HIV rights charity. Their mission focuses on:

• Stopping new HIV infections.
• Protecting people living with HIV.
• Raising funds to support their vital work.

The Challenge

It was evident early on in the project that NAT’s digital presence was disjointed:

• Several websites were running on different platforms, creating inefficiencies.
• The online store needed to move to Shopify for better usability and management.
• The main website required significant improvements to:
  • Simplify navigation.
  • Enhance user journeys.
  • Make it easier for users to access content, take action, and donate.

Our Approach

To address these challenges, Fat Beehive collaborated with NAT to develop a solution that combined technical expertise with user-centric design.

• Website Redesign:
  We created a sleek, responsive WordPress website with a clearer structure, modern design, and intuitive navigation. The site was designed to make content easier to find, improve accessibility, and drive donations and engagement.
• E-commerce Optimisation:
  The migration of NAT’s online store to Shopify streamlined operations, making it easier to manage and aligning with modern e-commerce standards.
• Workshops and Insights:
  A series of collaborative workshops allowed us to:
  • Map out the Information Architecture (IA) of the current site.
  • Redefine navigation to guide priority audiences effectively.
  • Discuss content production, migration, and maintenance for future-proofing.

The workshops also extended to NAT’s LoopedIn platform, where we developed a navigation draft for its next iteration, ensuring consistent messaging across their digital presence.

Key Outcomes

The results were transformative:

• Improved User Experience:
  The new website features streamlined navigation and enhanced accessibility, empowering NAT to:
  • Raise awareness more effectively.
  • Build stronger connections with their supporters.
  • Increase donations to fund their work.
• Streamlined Digital Management:
  By consolidating platforms and migrating to Shopify, NAT’s team can now manage their digital estate more efficiently, freeing up time to focus on their mission.
• Enhanced Engagement:
  The updated website and online store now better represent NAT’s mission, encourage their audience to take action, and strengthen their position as a trusted advocate for HIV rights.

Conclusion

We delivered a modern, user-friendly website that not only reflects NAT’s values but also equips their team to drive future growth and increase impact.

www.nat.org.uk